The firm's philosophy

The customer is the target and the judge for our conduct. The protection of the customer means safeguarding our work.

This is why our daily efforts always aim at meeting customer's and consumer needs, by building up mutual trust based on openness and naturalness.

Quality, creativity and development of human resources are the three principles on which the firm credibility is founded.

The natural consequence of our believes is to protect "Made in Italy" standards by safeguarding Italian style, tradition and craft manufacturing.


The firm and its history

Cristina's history is characterised by commitment and enthusiasm, which began back in 1967 on the initiative of Giovanni Sangiorgi and his wife Marisa.

After having worked for third parties, the first woman underwear articles created by Marisa and spread thanks to Giovanni's enterprise date back to the early '70s.

Their daughter Cristina joined the firm in 1982 and her husband Stefano in 1989, giving new ideas and initiatives that enriched a well-established heritage of experiences and skills.

This is the adventure of a homely, persevering and creative family, which is still developing with the same passion as in the past.